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Polestar

Profiling the Polestar Design Aesthetic

Polestar is a brand that truly embodies the philosophy of starting with great user-centric design. Every element of the Polestar range is carefully considered and crafted to surprise and delight drivers and reduce the product's impact on the environment and climate. As EV enthusiasts, we've long admired Polestar and are delighted to work with Polestar New Zealand on this new content campaign – Polestar Profiles – which we conceived and are producing. Featuring our very own Mark Townshend in the first episode, Polestar Profiles will feature some of New Zealand's leading designers across various disciplines.

All photography by Christopher Collie.

Scope of work
Art Direction
Campaign Concept
Photography
Videography
Awards
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"Working with Not Another™ on the Polestar Profiles project has been awesome. Their passion for electric vehicles was evident throughout our collaboration, and their genuine love for the Polestar brand truly shone through. The enthusiasm and creativity they brought to coming up with the idea for the Polestar Profiles video series is really impressive. Not Another™ has exceptional craft and production skills, from scripting and shooting to editing. The final product is something we at Polestar are immensely proud of, effectively showcasing our brand in a way that aligns perfectly with our values and design-led vision."

Bruce Fowler, Polestar