Zembl

Renaming and rebranding a company is always a big undertaking and big decision: on one hand, a complete rebrand risks shedding years or decades of built up brand equity, but on the other hand: there's nothing like a complete rebrand to refresh a company and how it positions itself to market.

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For Australia's largest utilities comparison and amalgamation company, Make it Cheaper, a rebrand was necessary to convey the fact that they do so much more than just make things cheaper for Australian businesses looking to centralise all their bills. Our task was to create and convey that under the new brand name: Zembl.